Database Marketing Survey
Summer 2006

A survey of industry professionals regarding the maintenance and usage of customer data.



Drake Direct, a database marketing consulting firm, in an effort to gauge satisfaction of direct marketing industry members on the usage of customer information, conducted a follow-up survey to 2,000 industry professionals during the summer of 2006 to their originally published 1999 database marketing survey.

In this survey you will learn:
  • The most popular analytical techiques used by marketers today
  • How well marketers keep their customer data clean and up to date
  • The usage of tools for dashboard reports and other key customer metrics
  • Overall industry satification levels
To see the complete survey including survey details and all tabulated data, simply click on the link below.


Click here to open complete survey writeup


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