Drake Direct is unique due to their vast experience in the direct marketing industry. From database design and maintenance to end-user applications for name selection, they understand how the "information pieces" work together to drive a direct response company. Clients rely on their expertise to maximize profits, gain operational efficiencies, leverage customer information, and gain new customer insights. Thier vast client list has engaged Drake Direct in such areas as database segmentation, customer segmentation, response models, renewal models, database clustering, data mining analysis, attrition models, conversion models, database analysis, retention models, payment models, acquisition models, and marketing test design to name a few.

Below is a partial listing of their past and present clients.

• AllHeart
• American Express
• Avenue A Razorfish
• BBC America
• BMG Direct
• Boardroom Inc.
• BookSpan
• Buena Vista Home Entertainment
• Bureau of Account Management
• Business Week
• Carat Fusion
• Danone Waters
• DesignBlox
• Deutsch Inc.
• DMA (Direct Marketing Association)
• Forbes Magazine
• Guideposts Publications
• Highlights for Children
• Integrated Marketing Technology
• Jasco Uniforms
• Lorillard Tobacco
• Missionary Association of Mary Immaculate
• Phillips Publishing
• Primedia
• The Reader's Digest Association
• SAP
• Smilemakers (a division of Staples)
• Strictly Direct
• Taku Smokeries
• Time Inc. Content Solutions
• Weider Publications