Training is Our Specialty at Drake Direct.


Perry is an Assistant Professor at New York University in the Master of Science in Integrated Marketing Program and the Digital Marketing Certificate program. Perry has been heavily involved in the creation and teaching of many cutting edge courses at NYU including:
  • Database Managment, Mining and Modeling
  • Web Analytics
  • Search Marketing
  • SAS Data Mining Certification
  • Omniture SiteCatalyst Certification
Perry Drake database marketing consultant Perry also received the distinction of being being named the "Outstanding NYU Master's Faculty." University officials award this honor to the faculty member that has performed at a level above and beyond the standard of quality by providing exceptional academic services to both the students and the program.

Rhonda Knehans Drake, President, Drake Direct also teaches at New York University in the Master of Science in Integrated Marketing program teaching "Statistical Measurement and Competitive Analysis." Among the topics Rhonda empahsizes include split A/B testing, multivariate testing, full factorial test design, sampling methods, competitive analysis, marketing mix models and conjoint analysis.

This unique and highly successful NYU program requires students to complete 42 credits of graduate education chosen from required foundation and core competency courses, a group of electives, and the final Master's Project.

  • Click here to discuss how Drake Direct can customize a database marketing training program for your organization. Don't delay. No obligation.

    • direct marketing association Drake Direct, 225 East 46th Street, Penthouse D, New York, NY 10017, Phone: (212) 759-1225 Fax: (212) 759-9756