Analytics forms the backbone of what we do at Drake Direct. Our strategic consulting services are a result of years of industry experience.
We create and deliver customer information management solutions that enable our clients to build the best and most profitable relationship with their customers both on and off line.
We provide support in the areas of database segmentation, customer segmentation, response models, renewal models, database clustering,
data mining analysis, attrition models, conversion models, database analysis, retention models, payment models, acquisition models, and marketing test design
to name a few. We constantly exceed our clients expectations by becoming intimate with their existing business model and metrics and then
comparing this against industry best practices and standards. As a result, a direct and measurable impact to the bottom line is guaranteed.
Drake Direct's expertise includes:
Maximizing acquisition strategy effectivenss
Monitoring key customer metrics both on and off line
Lifetime value analysis
Campaign management
Determination of key profit drivers
Maximizing all cross sell opportunities
Attrition management
Optimizing all marketing opportunities
Managing credit and risk
SEM Optimization
Drake Direct services some of the largest industries covering:
